At Zumbiel Packaging, we’ve always prided ourselves on being at the forefront of innovation in the packaging industry. So, we’re excited to announce the acquisition of the HP PageWide T470S Press. This state-of-the-art digital printing technology promises to bring unparalleled speed, flexibility, and environmental stewardship to our operations and, more importantly, to our valued customers.
Faster Production and Customization Options
In today’s fast-paced market, the ability to adapt quickly is not just an advantage; it’s a necessity. The HP PageWide T470S Press allows us to offer you faster turnaround times, low minimum order quantities, and quick customization. Whether it’s a small-scale trial run or a national rollout, we can support our customers’ vision efficiently, and help them get to market faster than ever.
Zumbiel has long used traditional analog printing methods to meet our customers’ needs and continues to produce millions of cartons reliably on these presses. But in today’s landscape, consumer preferences are continuously changing, and to keep up with the current demands of sustainable, personalized, premium shopping, we knew we needed more agility.
With the high-speed turnaround from the HP digital press, brands can quickly restock inventory and keep products on the shelf.
Practical Sustainability
Our decision to integrate the HP PageWide T470S Press into our operations also reflects our deep-rooted commitment to environmentally responsible packaging solutions.
For years, Zumbiel has used digital printing technology, but the HP advanced printing solution brings an even stronger option for customers looking to adopt practical, sustainable packaging. Not only does this machine reduce the materials and energy required for traditional printing, it diminishes our overall environmental footprint.
Increasing Consumer Engagement
NielsenIQ writes that when availability, curation, immediacy, and excitement have been accounted for in a consumer’s shopping journey, opportunities arise for consumers to build new habits and increase brand loyalty. The new HP printing technology will enable quick market testing and tailored product releases that can foster stronger connections between brands and their customers.
Targeting the Next Generation of Eco-Conscious Consumers
According to the Harvard Business Review, sustainability significantly influences consumer choices, especially among Gen Z and Millennials. If these younger consumers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations. With Millennials and Gen Zers expected to surpass Boomers in purchasing power by 2030, catering to their preferences for sustainable brands is good for a brand’s livelihood.
Looking Ahead
As we integrate this exciting technology, our focus remains on adapting to the dynamic consumer landscape with agility and foresight. This approach allows us to develop packaging solutions that respond effectively to consumer needs and influence market trends, all while upholding our strong commitment to environmental sustainability.
We’re excited about what this means for the future of packaging and even more thrilled to bring our customers along in this journey.
